Ad hook library
A curated collection of opening lines that stop the scroll on TikTok, Reels and Shorts. Search, filter by category or niche, click any hook to edit it, then copy with one click.
How to use this library
The first 1.5 seconds of a short-form ad decide whether anyone watches the next ten. A strong hook does three things at once: earns attention, signals relevance to the right viewer, and opens a loop that the rest of the video closes. The hooks here are organised by the mechanism they use, not the product they promote, so you can mix and match.
- Pick a category that matches your strongest angle. If your biggest selling point is a stat, lead with Stat-Drop. If your viewers don't know they have a problem yet, Problem-Agitate wakes them up.
- Filter by niche to see hooks pre-tagged for your industry. Click any hook to edit it inline — swap product names, statistics, and timeframes to fit your offer.
- Test 3–5 hooks against the same body and CTA. The hook is the single biggest lever on your CTR; iterate on it before you rewrite anything else.
Hooks rotate fast — a hook that worked last quarter may fatigue by next month. Bookmark this page and pull a fresh batch every few weeks.
Definitions
Browse hooks by category
Curiosity Hooks
Open a loop the viewer feels compelled to close. The strongest scroll-stopper on TikTok, Reels and Shorts when done well.
Problem-Agitate Hooks
Name a painful, specific problem your customer recognises in the first second. They keep watching because they need the solution.
Stat-Drop Hooks
Lead with a precise, surprising statistic. Numbers feel concrete and credible, especially when paired with visual proof.
Social-Proof Hooks
Lean on what other customers are saying or doing. Borrowed credibility is the cheapest way to overcome skepticism.
Direct-Promise Hooks
Tell the viewer exactly what they get in plain language. Works when the offer is genuinely strong on its own.
POV Hooks
Frame the video as a moment in someone's life. Native-feeling on TikTok and Reels because it matches how organic creators speak.
Question Hooks
Ask a tight, specific question your audience already wonders about. Engaging without feeling pushy.
Controversial Hooks
Stake out a strong, polarising position the audience didn't expect. Use sparingly — high reward but easy to misfire.
Browse hooks by industry
Beauty & Skincare
Hooks for skincare, haircare, makeup and cosmetics ads on TikTok, Reels and Shorts.
Fashion & Apparel
Hooks for clothing, accessories, jewelry and footwear brands — DTC and ecommerce.
Health & Supplements
Hooks for vitamins, supplements, wellness and health products. Make claims you can substantiate.
Fitness & Gym
Hooks for fitness apps, workout programs, equipment, athleisure and coaching.
SaaS & Apps
Hooks for software products, mobile apps, productivity tools and subscription services.
Food & Beverage
Hooks for snack brands, drinks, meal kits, restaurants and food delivery apps.
Home & Lifestyle
Hooks for furniture, home decor, kitchen products, cleaning and home improvement.
Pets
Hooks for pet food, toys, supplements, training and accessories.